Goh Choon Phong (simplified Chinese: 吴俊鹏; traditional Chinese: 吳俊鵬; pinyin: Wú Jùn Péng) is the chief executive officer (CEO) of Singapore Airlines and Singapore Airlines Cargo. He was formally appointed to be the CEO on 1 January 2011 in an announcement dated 3 September 2010.[1] Prior to his appointment, he worked for the SIA group for more than 20 years for the airlines' operations in China and Scandinavia.[2]