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Betty Crocker Star Matinee

Betty Crocker Star Matinee is an American television anthology hosted by Adelaide Hawley under the General Mills persona of Betty Crocker.[1] The program was aired from 1951 to 1952 on the American Broadcasting Company.[2]

Adelaide Hawley portrayed the iconic Crocker in the series.[3] Notable guest stars included Audrey Hepburn, David Niven, Veronica Lake, Basil Rathbone, June Lockhart, Raymond Massey, Thomas Mitchell, Teresa Wright, Celeste Holm, and Robert Cummings.

The program was broadcast from noon to 12:30 p.m. Eastern Time on Saturdays. The format consisted of "a dramatic excerpt, a recipe, and a female personality".[2]

References

  1. ^ Terrace, Vincent (2011). Encyclopedia of Television Shows, 1925 through 2010 (2nd ed.). Jefferson, N.C.: McFarland & Company, Inc., Publishers. p. 94. ISBN 978-0-7864-6477-7.
  2. ^ a b Plotnik, Gene (November 17, 1951). "Betty Crocker Star Matinee". Billboard. p. 12. Retrieved September 13, 2024.
  3. ^ Marks, Susan (2010). Finding Betty Crocker: The Secret Life of America's First Lady of Food. Simon and Schuster. p. 219. ISBN 9781439104019. Retrieved 27 March 2019.

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