The Dallas Cowboys are a professional American football team based in the Dallas–Fort Worth metroplex. The Cowboys compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East division. The team is headquartered in Frisco, Texas, and has played its home games at AT&T Stadium in Arlington, Texas, since its opening in 2009. The stadium took its current name prior to the 2013 season, following the team's decision to sell the stadium's naming rights to telecommunications company AT&T.[6][7] In January 2020, Mike McCarthy was hired as head coach of the Cowboys.[8] He is the ninth in the team's history.[9] McCarthy follows Jason Garrett, who coached the team from 2010 to 2019.[9]
The Cowboys joined the NFL as an expansion team in 1960.[10] The team's national following might best be represented by its NFL record of consecutive sell-outs. The Cowboys' streak of 190 consecutive sold-out regular and post-season games (home and away) began in 2002.[11] The franchise has made it to the Super Bowl eight times, tying it with the Pittsburgh Steelers, Denver Broncos, and San Francisco 49ers for second-most Super Bowl appearances in history behind the New England Patriots' record 11 appearances. Their eight NFC championships are tied for most in the conference's history. The Cowboys are the only NFL team to record 20 straight winning seasons (from 1966 to 1985) during which they missed the playoffs only twice (1974 and 1984).[12]
In 2015, the Dallas Cowboys became the first sports team to be valued at $4 billion, making it the most valuable sports team in the world, according to Forbes.[13] The Cowboys also generated $620 million in revenue in 2014, a record for a U.S. sports team.[13] In 2018, they also became the first NFL franchise to be valued at $5 billion[14] and making Forbes' list as the most valued NFL team for the 12th straight year.[15]
Prior to the formation of the Dallas Cowboys, there had not been an NFL team south of Washington, D.C. since the Dallas Texans folded in 1952 after only one season. Two businessmen had tried and failed to get Dallas a team in the NFL: Lamar Hunt responded by forming the American Football League with a group of owners, which would spur the NFL to expand beyond twelve teams. Oilman Clint Murchison Jr. persisted with his intent to bring a team to Dallas, but George Preston Marshall, owner of the Washington Redskins, had a monopoly in the South (after the addition of Dallas, the South would see three further teams - NFL teams in Atlanta and New Orleans, and an AFL team in Miami - added in the next six years).[16]
Murchison had tried to purchase the Washington Redskins (now Commanders) from Marshall in 1958 with the intent of moving them to Dallas. An agreement was struck, but as the deal was about to be finalized, Marshall called for a change in terms, which infuriated Murchison, and he called off the deal.[17] Marshall then opposed any franchise for Murchison in Dallas. Since NFL expansion needed unanimous approval from team owners at that time, Marshall's position would prevent Murchison from joining the league.
Marshall had a falling out with the Redskins band leader Barnee Breeskin, who had written the music to the Redskins fight song "Hail to the Redskins", and Marshall's wife had penned the lyrics. Breeskin owned the rights to the song and was aware of Murchison's plight to get an NFL franchise. Angry with Marshall, Breeskin approached Murchison's attorney to sell him the rights to the song before the expansion vote in 1959: Murchison subsequently purchased "Hail to the Redskins" for $2,500.[18]
Before the vote to award franchises in 1959, Murchison revealed to Marshall that he now owned the song, and barred Marshall from playing it during games. After Marshall launched an expletive-laced tirade, Murchison sold the rights to "Hail to the Redskins" back to Marshall in exchange for his vote, the lone one against Murchison getting a franchise at that time, and a rivalry was born.[18] Murchison hired CBS Sports executive and former Los Angeles Rams general manager Tex Schramm as team president and general manager,[19] San Francisco 49ers scout Gil Brandt as head of player personnel,[20] and New York Giants defensive coordinator Tom Landry as head coach,[21] thus forming a triumvirate that would lead the Cowboys' football operations for three decades.
Like most expansion teams, the Cowboys struggled at first. They failed to win a game in their inaugural season.[23] However, Landry slowly brought the team to respectability. In 1965, they finally got to .500. They broke all the way through a year later, winning consecutive Eastern Conference titles in 1966 and 1967. However, they lost the NFL Championship Game each time to the Green Bay Packers with the second loss coming in the 1967 Ice Bowl.[24] They would win consecutive division titles in 1968 and 1969 when the NFL adopted a divisional format, but were defeated in the playoffs both years by the Cleveland Browns.
From 1970 through 1979, the Cowboys won 105 regular season games, more than any other NFL franchise during that time span.[25] In addition, they appeared in five Super Bowls, winning two (1971 and 1977).
Led by quarterback Craig Morton, the Cowboys had a 10–4 season in 1970. They defeated Detroit 5–0 in the lowest-scoring playoff game in NFL history[26] and then defeated San Francisco 17–10 in the first-ever NFC Championship Game to qualify for their first Super Bowl appearance in franchise history, a mistake-filled Super Bowl V, where they lost 16–13 to the Baltimore Colts courtesy of a field goal by Colts' kicker Jim O'Brien with five seconds remaining in the contest. Despite the loss, linebacker Chuck Howley was named the Super Bowl MVP, the first and only time in Super Bowl history that the game's MVP did not come from the winning team.[27][28]
The Cowboys moved from the Cotton Bowl to Texas Stadium in week six of the 1971 season. Landry named Staubach as the permanent starting quarterback to start the second half of the season, and Dallas was off and running. The Cowboys won their last seven regular season games (finishing 11–3) before dispatching the Minnesota Vikings and San Francisco 49ers in the playoffs to return to the Super Bowl. In Super Bowl VI, behind an MVP performance from Staubach and a then Super Bowl record 252 yards rushing, the Cowboys crushed the upstart Miami Dolphins, 24–3, to finally bury the "Next Year's Champions" stigma.[29]
After missing the playoffs in 1974, the team drafted well the following year, adding defensive lineman Randy White (a future Hall of Fame member) and linebacker Thomas "Hollywood" Henderson. The fresh influx of talent helped the Cowboys back to the playoffs in 1975 as a wild card, losing to the Pittsburgh Steelers, 21–17, in Super Bowl X.[30]
Dallas began the 1977 season 8–0, finishing 12–2. In the postseason, the Cowboys routed the Chicago Bears 37–7 and Minnesota Vikings 23–6 before defeating the Denver Broncos 27–10 in Super Bowl XII in New Orleans.[31] As a testament to Doomsday's dominance in the hard-hitting game, defensive linemen Randy White and Harvey Martin were named co-Super Bowl MVPs, the first and only time multiple players have received the award. Dallas returned to the Super Bowl, following the 1978 season, losing to Pittsburgh 35–31. Bob Ryan, an NFL Films editor, dubbed the Cowboys "America's Team" following the Super Bowl loss, a nickname that has earned derision from non-Cowboys fans but has stuck through both good times and bad.[32] Danny White became the Cowboys' starting quarterback in 1980 after quarterback Roger Staubach retired. Despite going 12–4 in 1980, the Cowboys came into the playoffs as a Wild Card team. In the opening round of the 1980–81 NFL playoffs they avenged their elimination from the prior year's playoffs by defeating the Rams. In the Divisional Round they squeaked by the Atlanta Falcons 30–27. For the NFC Championship they were pitted against division rival Philadelphia Eagles, the team that won the division during the regular season. The Eagles captured their first conference championship and Super Bowl berth by winning 20–7.
1981 brought another division championship for the Cowboys. They entered the 1981–82 NFL playoffs as the number 2 seed. Their first postseason saw them blow out Tampa Bay in a 38–0 shutout. The Cowboys then advanced to the NFC Championship Game against the San Francisco 49ers, the number 1 seed. Despite having a late 4th quarter 27–21 lead, they would lose to the 49ers 28–27. 49ers quarterback Joe Montana led his team on an 89-yard game-winning touchdown drive, connecting with