HelloSociety was a Santa Monica, CA-based social media marketing and technology firm that helped brands partner with influencers.[1] Kyla Brennan is its CEO and founder.[1]
The company was purchased by The New York Times Company in March 2016.[2][3]
HelloSociety started out as HelloInsights, an analytics ad measurement tool, and expanded to a whole suite.[1] The company was the first Pinterest marketing and analytics firm.[4] In 2015, the company expanded its network to include influencers on Instagram, Snapchat, YouTube, and other social media platforms.[2][5]
In March 2016, the New York Times Company bought HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with the Times' internal social media agency, T Brand Studio.[2]
HelloSociety’s product suite was made up of five parts: HelloInsights, HelloPartners, HelloBuzz, HelloCreative, and HelloManager.[1]