Green Monday (GM) is a startup that makes low-carbon and sustainable living simple. Founded in 2012 in Hong Kong, GM is aimed at tackling climate change and ensuring food security.
As of 2014, results of a survey by market research company Ipsos showed that 1.6 million Hong Kong people, or 23% of the city's total population, embrace "Green Monday" - an increase of 18% from 2012,[1] and over 1,000 restaurants in Hong Kong are offering their menus.[citation needed]
History
Green Monday started to grow beyond Hong Kong in 2014. Events that marked their international recognition and growth include:
- Columbia University became the first university in the US to launch Green Monday on their campus.[2]
- Fast Company (magazine) named Green Monday among China's Top 50 Most Innovative Companies of Year 2014.[3]
- The US Consulate of Hong Kong, the American Humane Society and the Italian Chamber of Commerce in Hong Kong became Green Monday's partners.[1]
- Green Monday was launched at the Washington University in St. Louis in January 2015, becoming the second university in the US to join the program[4]
- Green Monday's School Program has been sponsored by a local bank charitable foundation.[5] As of 2014, more than 800 schools with about 600,000 students from kindergarten to university in Hong Kong pledged to observe "Green Monday".[1]
External links
- Official website
- Green Monday Facebook
References
- ^ a b c "'Green Monday' backed by 1.6m fans". Chinadaily.com.cn. Retrieved 5 January 2015.
- ^ "Green Monday at Columbia University!". YouTube. Retrieved 5 January 2015.
- ^ "快公司中文网". Fastcompany.cn. Archived from the original on 5 January 2015. Retrieved 5 January 2015.
- ^ "Sustainable Dining, Green Monday". Retrieved 13 May 2015.
- ^ "Local Bank Annual Report 2013" (PDF). Bochk.com. Archived from the original (PDF) on 5 January 2015. Retrieved 5 January 2015.
