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Heart of Asia Channel

Heart of Asia Channel (known on-air as Heart of Asia and stylized as HEART OF asia) is a Philippine free-to-air television channel owned and operated by GMA Network, Inc.. It was launched on June 29, 2020.[1] The channel primarily airs Asian dramas that have already been broadcast on its sister networks GMA and GTV, along with channel-only exclusive Asian dramas that never been aired before on the aforementioned channels.[2] Heart of Asia Channel operates Mondays to Fridays from 6:00 a.m. to 12:10 a.m. and Saturdays and Sundays from 6:00 a.m. to 12:00 m.n. (PST). It is also off-air during Holy Week from Maundy Thursday to Black Saturday.

Overview

Plans

In 2019, GMA Network, Inc. has announced its plans to invest for its second phase on its transition to digital television, including a partnership with American entertainment company JungoTV and Philippine media company Solar Entertainment Corporation (SEC) to distribute content across all its channels.[3][4][5] In preparation of releasing the GMA Affordabox and as part of the network's 70th founding anniversary, GMA Network launched Heart of Asia as part of their digital channel lineup of DZBB-DTV Channel 15.[6]

Launch

On June 7, 2020, GMA Network announced to the audiences to re-scan their digital TV boxes on June 12 to receive their new channel lineup, which includes GMA, GMA News TV and Heart of Asia Channel.[7][8]

On June 12, 2020, Heart of Asia Channel was on test broadcast with provisional programs airing, while showing promotional plugs for the upcoming programs with assigned programming blocks. The channel debuted on June 29 with regular programming.

On February 27, 2023, Heart of Asia switched its broadcast from the original 4:3 format to 16:9 anamorphic widescreen format.[9]

Ratings

According to GMA Network's Chairman and CEO Atty. Felipe L. Gozon, the Heart of Asia channel ranked fifth in the ratings scoreboard, garnering a 4.9% audience share during the first quarter of 2021.[10]

References

  1. ^ "New digital channel 'Heart of Asia' launched". Manila Standard. June 30, 2020. Retrieved July 17, 2020.
  2. ^ "GMA Network launches new digital channel 'Heart of Asia'". GMA Entertainment. June 26, 2023.
  3. ^ Camus, Miguel R. (February 24, 2019). "GMA Network eyes P1-B investment in 2nd phase of digital TV rollout". Philippine Daily Inquirer. Retrieved June 10, 2020.
  4. ^ Bartolome, Jessica (June 28, 2019). "GMA Network inks partnership with Jungo TV for concert, K-pop channels". GMA News Online. Retrieved June 10, 2020.
  5. ^ Camus, Miguel R. (January 10, 2019). "GMA teaming up with PLDT for shift to digital". Philippine Daily Inquirer. Retrieved June 10, 2020.
  6. ^ Esmael, Lisbet K. (June 8, 2020). "GMA to launch digital television box 'soon'". The Manila Times. Retrieved June 10, 2020.
  7. ^ "Advisory for Digital TV Box users: Mag-rescan na sa June 12!". GMA Network on YouTube. June 7, 2020. Retrieved June 10, 2020.
  8. ^ "Scan your Digital receivers this June 12 (Friday) to watch Heart of Asia Channel on your TVs!". Heart of Asia on Facebook. June 9, 2020. Retrieved June 10, 2020.
  9. ^ "Kapuso shows now available for widescreen viewing beginning February 27". GMA Network. February 24, 2023. Retrieved February 25, 2023.
  10. ^ "GMA-7 supreme: Kapuso channels are 1st, 2nd, 5th in TV ratings a year after ABS-CBN gets off the air – Gozon". Bilyonaryo. May 15, 2021.

External links