New York & Company

American women's clothing retailer

New York & Company, Inc. (NY&C) is an e-commerce workwear retailer for women. New York & Company apparel and accessories are sold exclusively through their digital store.

New York & Company was founded in 1918 as Lerner Shops by Samuel A. Lerner and Harold M. Lane in New York City. Samuel Lerner was the uncle of lyricist Alan Jay Lerner. In 1992, the company changed its name to Lerner New York and in 1995 to New York & Company. The company began retailing exclusively through its digital store in 2020.

Broadway, Washington Heights, Manhattan

• 1918 - The Lerner brothers, blouse manufacturers, opens the first Lerner Shops store in New York City; 18 more shops open later that year
• 1930 - The first West Coast Lerner Shops location opens in Los Angeles, California
• 1985 - Limited Brands purchases the company
• 1992 - The company changes its name to Lerner New York
• 1995 - The company changes its name to New York & Company, one of several labels Lerner New York carries
• 2002 - New York & Company becomes an independent company when it is purchased from Limited Brands by Bear Stearns Merchant Banking^[1]
• 2004 - New York & Company goes public^[2]
• 2005 - Flagship NY&C store opens in New York City at 58th Street and Lexington Avenue
• 2006 - E-commerce site nyandcompany.com is launched
• 2010 - The New York & Company Outlet division is launched
• 2012 - NY&C Beauty, including fragrance, lip, and nail products, is launched
• 2013 - The Eva Mendes Collection,^[3] an exclusive collection designed in collaboration with actress Eva Mendes, is launched nationwide
• 2016 - CEO Gregory Scott and his company are featured in an episode of Undercover Boss.
• 2017 - Gabrielle Union launches a collection of clothing under the New York and Company brand.^[4]
• 2018 - Kate Hudson intros her line and is Ambassador for their Soho Jeans line.^[5]
• 2018 - Rebranding of New York & Co to RTW Retailwinds^[6]
• 2020 - New York & Company begins retailing exclusively through its digital store.

Celebrity advertisements

Celebrities who have appeared in advertisements for New York & Company include Eva Longoria,^[7] Brooke Shields,^[8] Iman, Cindy Crawford, Jennifer Hudson, Maria Menounos, Ellen Pompeo, Patrick Dempsey,^[9] Eva Mendes and Gabrielle Union and Kate Hudson.

References

1. "Bear Stearns Merchant Banking Announces Purchase of New York & Company | Irving Place Capital". Retrieved 2021-01-31.
2. New York & Company, Inc. Announces Pricing of Initial Public Offering.
3. "Eva Mendes Gives Peek at New Line, Shares Beauty Tips". ABC News; Good Morning America. Retrieved 4 April 2014.
4. "Gabrielle Union on Her New Fashion Collection, Sharing Clothes With Hubbie Dwyane Wade and Their Top L.A. Spots". The Hollywood Reporter. 16 August 2017.
5. Edelson, Sharon (August 22, 2018). "Kate Hudson Partners With New York & Co. for Rtw Collection".
6. "New York & Company, Inc. Announces Rebranding and Transformation". www.businesswire.com. September 11, 2018.
7. Lockwood, Lisa. "New York & Co. Signs Eva Longoria". No. 8/11/2005. WWD.
8. "Brooke Shields, Print Ad". imdb.com.
9. Marsi, Steve (6 November 2006). "Ellen Pompeo and Patrick Dempsey For New York & Company: Holiday Style". Retrieved 6 November 2006.

External links

• Official website