Market requirements document

A market requirements document (MRD) in project management and systems engineering, is a document that expresses the customer's wants and needs for the product or service.^[1][2] It is typically written as a part of product marketing or product management. The document should explain:

• What (new) product is being discussed
• Who the target customers are
• What products are in competition with the proposed one
• Why customers are likely to want this product.
• What holds the customers back from purchasing the product.

See also

• Product requirements document
• Requirements management
• User requirements document

References

1. Shired, Diane MRD – Market Requirements Document, Birds-Eye.Net. Accessed 09. Jun 2009.
2. Shired, Diane. "Marketing Requirements Document". Archived from the original on 2014-08-04.