The 23rd Miss Chinese International Pageant, Miss Chinese International Pageant 2012 was held on January 15, 2012. Miss Chinese International 2010, Eliza Sam from Vancouver, British Columbia, Canada crowned her successor, Kelly Cheung from Chicago, USA at the end of the pageant. Cheung represented Hong Kong, China at Miss World 2012, becoming the first Miss Chinese International titleholder to represent the region in a Miss World Pageant that is not a Miss Hong Kong Pageant titleholder.
The slogan to this year's pageant is "The Blooming of Cosmopolitan Charm" 「綻放大都會魅力」.[2] The pageant was supposed to be held in the fall of 2011 but was delayed until early 2012 by the organizers. Hence, several 2010 regional titleholders had already crowned their successors in 2011 and were unable to enter the pageant.[3] However, TVB decided to let both 2010 and 2011 titleholders compete; therefore, this year marked the first time where there are multiple representatives of the same region competing together, including Auckland, Melbourne, Kuala Lumpur, Montreal, Toronto and Vancouver. The delegates representing Mainland China were chosen from a regional competition Miss Chinese International Pageant Mainland China Regional Competition 2011.
Also, the organizers decided to group the delegates into three regions: Asia-Pacific, Euro-America and Greater China. While all delegates competed for the crown, first and second runners-up, Miss Friendship and Miss Cosmopolitan, there are three regional awards that were awarded to delegates from each of the three regions: "Asia-Pacific Region Glamour Award", "Euro-America Region Vitality Award" and "Greater China Region Classic Elegance Award".[2]