Parovi (English title: Couples) was a Serbian-based reality show created by Predrag Ranković. The show premiered on December 24, 2010 on Happy and immediately reached huge ratings. It also featured a 24-hour YouTube live streaming.
Originally the format built on that all contestants were real-life couples, but it was changed due to difficulties in looking for actual couples that may be part of the show. Over the next years there were castings and people with interesting histories were chosen to participate in the show. The house included everyday facilities such as a fully equipped kitchen, garden, bedroom, bathroom, additional rooms, big living room, pool and a secret room. The prize fund varied and went up to €250,000, but many times was a lot below, between €30,000 — €70,000.
During the regular airing of earlier seasons, a daily and nightly show was broadcast on television. The Morning coffee (Jutarnja kafica) aired between 11am and 2pm, then the show would return at 3pm until 5:30pm, while the evening show would begun at 7pm until later night.
The house was located in Belgrade, in the neighborhood of Zemun. The original house name is Vila Parova.