The pageant is run by the Puteri Indonesia Organization, based in Jakarta, and owned by Puteri Indonesia Charities, Inc., with the president-owners being the Royal Highest Family of Surakarta Sunanate, Princess Mooryati Soedibyo[1][2] and Princess Putri Kuswisnuwardhani.[3][10]
The pageant was established in 1992 and is considered the oldest national beauty pageant in Indonesia, with Indira Paramarini Sudiro being the first ever Puteri Indonesia who was crowned Puteri Indonesia 1992 and won Miss ASEAN 1992 title.[11] Puteri Indonesia 1996, Alya Rohali, had the longest reign in the pageant history, from 1996 to 1999.[12]
The Puteri Indonesia pageant is traditionally held on March (alongside International Women's Day) in Jakarta.[15][16] Candidate selection starts at provincial level, with those chosen from each province set to compete in the national level pageant. Puteri Indonesia Organization is supported by the president and the cabinet.
In 2019, Joko Widodo announced Puteri Indonesia as a National Intangible Cultural Heritage of Indonesia,[17] which carries the values of Indonesian culture and society togetherness, to celebrate the role of women in the creative industry, environment, tourism, education and social awareness.[18]
Final coronation nights of the pageant were originally broadcast on Indosiar (except for 2007), however, Puteri Indonesia 2019 and the consecutive editions are broadcast on SCTV, making the television networks owned by Surya Citra Media (SCM) as the official broadcasters of Puteri Indonesia.[19]
In February 2023, Puteri Indonesia Organization lost its Miss Universe license and received its Miss Charm license.[20][21]
Since 2024, all four titleholders of Puteri Indonesia competition are no longer competing in a fixed international beauty pageant based on their placement, but instead competing in one of four pageants (Miss International, Miss Supranational, Miss Charm, and Miss Cosmo) that will be decided by the Puteri Indonesia organization for each titleholder after the competition ends, regardless of the pageant's result.
The winner of Puteri Indonesia pageant is crowned as Puteri Indonesia (Princess of Indonesia). Until 2022, it was established that the titleholder of Puteri Indonesia was to be sent to the Miss Universe pageant. Starting 2024, the titleholder of Puteri Indonesia will compete in an international beauty pageant that is decided by the Puteri Indonesia organization after the competition ends. The options include Miss International, Miss Supranational, Miss Charm, and Miss Cosmo.
Color key
: Declared as Winner
: Ended as runner-up
: Ended as one of the finalists or semi-finalists
: Ended as special awards winner
No contest in 1993, 1997–1999, 2012, and 2021.
Notes
a Indira Paramarini Sudiro won Miss ASEAN 1991 before winning Puteri Indonesia 1992. Indira Sudiro joined Miss Universe 1993, but a few days before the final night she was withdrawn because her participation became controversial in Indonesia.
cAlya Rohali was the first Puteri Indonesia who reigned her title for four years.
d Recently, Angelina Sondakh wasn't listed in Puteri Indonesia website and her title was revoked due to her corruption scandal which caused her to punished for 12 years in prison.[53]
e Dian Krishna Nawawi was competed at the Mrs. World 2012 but she failed to enter in semi-finalist. She previously registered then withdrew at the Miss Universe 2004 after failing support from the government.[54]
The first runner-up of Puteri Indonesia competition is crowned as Puteri Indonesia Lingkungan (Environmental Princess of Indonesia). Until 2022, it was established that the titleholder of Puteri Indonesia Lingkungan was to be sent to Miss International pageant. Starting 2024, the titleholder of Puteri Indonesia Lingkungan will compete in an international beauty pageant that is decided by the Puteri Indonesia organization after the competition ends.
cJolene Marie Cholock-Rotinsulu was won 1st runner-up and Miss Photogenic on Miss Celebrity Indonesia 2010 before winning Puteri Indonesia Lingkungan 2019.[70][71]
Second Runner-up
The second runner-up of Puteri Indonesia competition is crowned as Puteri Indonesia Pariwisata (Tourism Princess of Indonesia). Until 2022, it was established that the titleholder of Puteri Indonesia Pariwisata was to be sent to Miss Supranational pageant. Starting 2024, the titleholder of Puteri Indonesia Pariwisata will compete in an international beauty pageant that is decided by the Puteri Indonesia organization after the competition ends.
Color key
: Declared as Winner
: Ended as runner-up
: Ended as one of the finalists or semi-finalists
: Ended as special awards winner
No contest in 1993, 1997–1999, 2012, and 2021.
Notes
aAlessandra Usman was renamed as the 1st Runner-up of Miss Asia Pacific World 2011 after the pageant did controversy with the grand winner. Usman was originally crowned as the 3rd Runner-up.
b The quarter finalist on the final show was Top 20. The official results were revealed after Final Show on Miss Supranational website, Gresya Amanda Maaliwuga was in the Top 30 (Ranked on 24th).
The third runner-up of Puteri Indonesia competition was crowned as Puteri Indonesia Perdamaian (Peace Princess of Indonesia) before it was renamed as Puteri Indonesia Pendidikan dan Kebudayaan (Education and Culture Princess of Indonesia) in 2024. The titleholder of Puteri Indonesia Perdamaian was sent to Miss Grand International pageant in 2016 and 2017. Starting 2024, the titleholder of Puteri Indonesia Pendidikan dan Kebudayaan will compete in an international beauty pageant that is decided by the Puteri Indonesia organization after the competition ends.
Color key
: Declared as winner
: Ended as runner-up
: Ended as one of the finalists or semi-finalists
: Ended as special awards winner
No contest in 1993, 1997–1999, 2012, and 2021.
Top 5 or 6 finalists
Before Puteri Indonesia
Color key
: Declared as Winner
: Ended as runner-up
: Ended as one of the finalists or semi-finalists
: Ended as Special awards winner
Before Puteri Indonesia under PT Mustika Ratu Tbk., the Indonesia's representations were crowned by national pageants called Ratu Indonesia, Miss Indonesia, and Miss Jawa. Andy Nurhayati who owned Andi Beauty Institute Jakarta was the key person who took the franchise for Miss Universe, Miss World, Miss International, Miss Asia Pacific, etc. in Indonesia. Began 1980s, the selection held in closed selection by her, since there was banning system from the government about beauty pageants.
Miss Jawa(Java): This beauty contest also took over the Miss International license at the start of Miss International's debut from Oscar J. Meinhardt in the United States.
Miss Indonesia: The first edition was held in 1969 where since 1970 there was no Miss Indonesia program, until 2005 Mrs. Liliana Tanoesoedibjo held the Miss Indonesia election for the first time in the modern era.
Ratu Indonesia: This beauty event was first held in 1971 and transformed into Puteri Indonesia in the 4th year of implementation, 1975. It had a hiatus for 1 year in 1974 and was officially closed in 1978. During the program there were 3 main titles at Puteri Indonesia in that time: Puteri Indonesia as the Main Winner, Puteri Duta Indonesia as the 1st Runner-up, and Puteri Pariwisata Indonesia as the 2nd Runner-up. In 1992, Mrs. Mooryati Soedibyo began developing the Puteri Indonesia program and officially holds the license for Miss Universe and several other licenses.
Closed Selection: Andy Nurhayati, as the owner of the Miss Universe license and various world beauty pageants, began trying to carry out a closed selection program to send representatives to several beauty pageants such as Miss Universe. This is done through casting and around 5 winners are selected between 1978 and 1983.
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