Stella was a French bicycle manufacturer founded in 1909.[1][2] The company sponsored Louison Bobet, a French professional cyclist. Bobet won the Tour de France in 1953 and 1954 while riding Stella bicycles.[3][4][5]
Trivia
Stella became the codename for the Atari 2600 because Jay Miner (the video chip designer) owned a Stella bicycle.[6][7]
References
^"Stella bicycles".
^"Stella SX-73 Model B".
^"gitaneusa.com :: View topic - Bicycle Brands Used to Win the Tour de France". www.gitaneusa.com.
^^On the Wheel, USA, undated cutting
^"letour.us - letour Resources and Information". www.letour.us.
^"Original Atari 2600 VCSp | Web Portal for Benjamin J Heckendorn".
^"Pitfall Classic Postmortem With David Crane Panel at GDC 2011 (Atari 2600)" – via www.youtube.com.