WorldMark by Wyndham (formerly Trendwest) is the developer and marketer of WorldMark, The Club, a vacation ownership program. Worldmark by Wyndham is part of the Travel + Leisure Co. (Formerly Wyndham Worldwide).[1] The original development partner of the club was Trendwest International (TWI), a subsidiary of Jeld-Wen, a door and window manufacturer.[2]
Worldmark by Wyndham (WbW), which does not own WorldMark, the club (WMtC or "the Club"), has a dual role for the club. First, WbW develops new properties for the club and sells vacation credits for these properties at a profit.[2] Additionally, WbW manages existing WMtC resort properties, the funds for which come from annual maintenance dues commensurate with the number of vacation credits each WMtC owner's account contains.
Timeline
WorldMark Timeline[2]
1989: The club, then known as Club Esprit, is founded by Bill Peare, with TWI as developer.
1991: The Club Esprit name is dropped due to a trademark conflict with a similarly named manufacturer of clothing.
1993: Club Esprit officially renamed WorldMark, The club.
1998: Trendwest is spun off from Jeld-Wen, and Trendwest filed to become a closely held company recognized by the NYSE. At this time Jeld-Wen owned 80% of TrendWest, with the remaining being owned by TrendWest Management.
July 2002: By this time all shares in Trendwest had been tendered, and Trendwest became a wholly owned subsidiary of Cendant Corp, and part of the Wyndham WorldWide brand.
April 2006: Cendant Corp spins off Wyndham WorldWide as a separate entity.
April 2007: Wyndham WorldWide renames Trendwest (TWI) as WorldMark by Wyndham.
^ a b cThe History of WorldMark | WMOwners.com History and Background
Further reading
Plunkett, J.W. (2008). Plunkett's Real Estate & Construction Industry Almanac 2008. Plunkett's Real Estate & Construction Industry Almanac. Plunkett Research Limited. p. pt534. ISBN 978-1-59392-112-5.
"Golden Beach resort joins Ramada family". Sunshine Coast Daily. December 3, 2015. Retrieved April 26, 2016.
"Trendwest Resorts ordered to pay penalties". Herald and News. February 12, 2016. Retrieved April 26, 2016.
"Cendant buys Trendwest Resorts". UPI. April 1, 2002. Retrieved April 26, 2016.
Adams, Steve (March 21, 2016). "Wyndham resort staff help victims of Cyclone Winston". RCI Ventures. Retrieved April 26, 2016.
