Vincent Barabba

American market researcher

Vincent Barabba (born September 6, 1934) is an American market researcher, author, former head of the United States Census Bureau, and the chairman and co-founder of Market Insight Corporation. He is known for his work in the field of market research and opinion polling.

Biography

Born in Chicago, Illinois, Barabba was awarded a bachelor's degree in marketing in 1962 from California State University, Northridge and, in 1964, an MBA in marketing from the University of California, Los Angeles.^[1] He was also awarded an Honorary Doctor of Laws in 2012 by California State University, Northridge.^[2]

Beginning as political campaign survey researcher in the 1964 California Republican primary between Nelson Rockefeller and Barry Goldwater, Barabba moved on to become a business market researcher (eventually Director of Market Intelligence) for Xerox Corp. and Eastman Kodak. He co-founded and was chairman of Market Insight Corporation,^[3] Until 2003 he was General Manager of Corporate Strategy and Knowledge Development at General Motors, where he conceived and devised OnStar and MyProductAdvisor.

He is a Past President of the American Statistical Association, and served twice as head of the US Census Bureau (the only to be appointed by a President of a different political party)^[2][4] and currently serves as a Commissioner of the California Citizens Redistricting Commission.^[5] He is chairman of The State of The USA, a nonprofit corporation providing quality information to the American public on societal, economic, and environmental conditions.^[6]

Awards

In recognition of his private and public sector performance, Barabba was awarded:

• Fellow of the American Statistical Association, 1976^[7]
• Lifetime Member of the American Statistical Association, 2013^[8]
• Induction into the Market Research Council's Hall of Fame ^[9]
• The American Marketing Association’s Parlin Award for leadership (1996) in the application of science to marketing research ^[10]
• The MIT/General Motors Buck Weaver Award for individuals who have contributed significantly to the advancement of theory and practice in marketing science ^[6]
• The System Dynamics Society’s Applications Award for the best “real world” application of system dynamics ^[11]
• The American Marketing Association’s Explor Award granted to organizations that have demonstrated the most innovative uses of technology in applications that advance research^{[citation needed]}
• The Certificate of Distinguished Service for Contribution to the Federal Statistical System from the US Office of Management and Budget^{[citation needed]}

Publications

Barabba has authored or co-authored numerous books and articles, including:

• 1968 “Political Campaign Management: Myth and Reality” The Ethics of Controversy: Politics and Protest. Proceedings of the First Annual Symposium on Issues in Public Communication, held at the University of Kansas June 27–28
• 1983 (With Mason, R.O. and Mitroff, I.I.) “Federal Statistics in a Complex Environment: The Case of the 1980 Federal Census,” The American Statistician, Volume 37, No. 3, Washington, DC: The American Statistical Association
• 1985 “Steel Axes for Stone Age Men” in: Buzzell, R., Marketing in an Electronic Age, 75th Anniversary Harvard Business School Research Colloquium, Boston: Harvard Business School Press
• 1991 (With Zaltman, G.) Hearing the Voice of the Market: Competitive Advantage through Creative Use of Market Information, Boston: Harvard Business School Press
• 1994 “Never Say the Model Says. The Role of Models in Managerial Decision Making” in Wallace, W. Ethics in Modeling, New York: Pergamon Press
• 1998 “Revisiting Plato’s Cave: Business Design in an Age of Uncertainty,” in Tapscott, D. et al., eds., Blue Print for the Digital Economy, New York: McGraw-Hill
• 2002 (With Huber, C., Cooke, F., Pudar, N., Smith, J., and Paich, M.) “A Multi-Method Approach for Creating New Business Models: The General Motors OnStar Project”, Interfaces, 32 (1), pp. 20–34
• 2002 (With Pourdehnad J. and Ackoff, R.) “Above and Beyond Knowledge Management” in Chun, W. C. and Bontis, N. (eds) The Strategic Management of Intellectual Capital and Organization Knowledge, Oxford: Oxford University Press, pp. 359–369
• 2004, Surviving Transformation, New York: Oxford University Press. pp. 170–171
• 2011, The Decision Loom: a design for interactive decision-making in organizations

References

1. "Vincent P. Barabba, GM General Manager, Corporate Strategy and Knowledge Development". acasa.upenn.edu. Archived from the original on 2019-02-23.
2. "Vincent P. Barabba | CSU". www.calstate.edu. Retrieved 2021-09-10.
3. "About Vincent Barabba". Triarchy Press.
4. US Census Bureau, Census History Staff. "Directors 1965 - 1976 - History - U.S. Census Bureau". www.census.gov.
5. "Background on Commission | California Citizens Redistricting Commission".
6. "The State of the USA | About | Staff and Leadership". www.stateoftheusa.org.
7. Haaland, Perry D. (February 24, 1990). "Historical Sketch of the ASA Section on Statistical Graphics". The American Statistician. 44 (2): 96–98. doi:10.2307/2684138. JSTOR 2684138 – via JSTOR.
8. "Recognizing the ASA's Lifetime Members | Amstat News". February 1, 2013.
9. "MRC Hall of Fame – Market Research Council".
10. "Charles Coolidge Parlin Marketing Research Award".
11. "System Dynamics Applications Award". System Dynamics Society. January 15, 2021.