ESPN on ABC (formerly known as ABC Sports from 1961 to 2006) is the branding used for sports event and documentary programming televised by the American Broadcasting Company (ABC) in the United States. Officially, the broadcast network retains its own sports division; however, in 2006, ABC's sports division was merged into ESPN Inc., which is the parent subsidiary of the cable sports network ESPN that is majority owned by ABC's corporate parent, The Walt Disney Company, in partnership with Hearst Communications.[1][2]
ABC broadcasts use ESPN's production and announcing staff, and incorporate elements such as ESPN-branded on-screen graphics, SportsCenter in-game updates, and the BottomLine ticker. The ABC logo is still used for identification purposes such as a digital on-screen graphic during sports broadcasts on the network, and in promotions to disambiguate events airing the broadcast network from those shown on the ESPN cable channel.[3]
The broadcast network's sports event coverage carried the ABC Sports brand prior to September 2, 2006.[4][2] When ABC acquired a controlling interest in ESPN in 1984, it operated the cable network separately from its network sports division. The integration of ABC Sports with ESPN began after The Walt Disney Company bought ABC in 1996. The branding change to ESPN on ABC was made to better orient ESPN viewers with event telecasts on ABC and provide consistent branding for all sports broadcasts on Disney-owned channels (shortly thereafter, ESPN2's in-game graphics were likewise altered to simply use the main "ESPN" brand). Despite its name, ABC's sports coverage is supplemental to ESPN and (with occasional exceptions) not a simulcast of programs aired by the network.
Since 2021, ABC is the only broadcast television network to have rights to broadcast games from all four major professional leagues all at the same time. This is largely due to joint contracts with ESPN and those four leagues.
Like its longtime competitors CBS Sports and NBC Sports, ABC Sports was originally part of the news division of the ABC network, and, after 1961, was spun off into its own independent division.
When Roone Arledge came to ABC Sports as a producer of NCAA football games in 1960, the network was in financial shambles. The International Olympic Committee even wanted a bank to guarantee ABC's contract to broadcast the 1960 Olympics. At the time, Edgar Scherick served as the de facto head of ABC Sports. Scherick had joined the fledgling ABC television network when he persuaded it to purchase Sports Programs, Inc., in exchange for the network acquiring shares in the company.[5] Scherick had formed the company after he left CBS, when the network would not make him the head of its sports programming unit (choosing to instead appoint former baseball public relations agent William C. McPhail). Before ABC Sports even became a formal division of the network, Scherick and ABC programming chief Tom Moore pulled off many programming deals involving the most popular American sporting events.
While Scherick was not interested in "For Men Only," he recognized the talent that Arledge had. Arledge realized ABC was the organization he was looking to become part of. The lack of a formal organization would offer him the opportunity to claim real power when the network matured. With this, he signed on with Scherick as an assistant producer, with Arledge eventually ascending to a role as executive producer of its sports telecasts.[6]
Several months before ABC began broadcasting NCAA college football games, Arledge sent Scherick a remarkable memo, filled with youthful exuberance, and television production concepts which sports broadcasts have adhered to since. Network broadcasts of sporting events had previously consisted of simple set-ups and focused on the game itself. In his memo, Arledge not only offered another way to broadcast the game to the sports fan, but recognized that television had to take fans to the game. In addition, he had the forethought to realize that the broadcasts needed to attract, and hold the attention of female viewers, as well as males. On September 17, 1960, the then-29-year-old Arledge put his vision into reality with ABC's first NCAA college football broadcast from Birmingham, Alabama, between the Alabama Crimson Tide and the Georgia Bulldogs which Alabama won, 21–6.
Despite the production values he brought to NCAA college football, Scherick wanted low-budget sports programming (as in inexpensive broadcasting rights) that could attract and retain an audience. He hit upon the idea of broadcasting track and field events sponsored by the Amateur Athletic Union. While Americans were not exactly fans of track and field events, Scherick figured that Americans understood games.
In January 1961, Scherick called Arledge into his office, and asked him to attend the annual AAU board of governors meeting. While he was shaking hands, Scherick said, "if the mood seemed right, might he cut a deal to broadcast AAU events on ABC?" It seemed like a tall assignment, however as Scherick said years later, "Roone was a gentile and I was not." Arledge came back with a deal for ABC to broadcast all AAU events for $50,000 per year. Next, Scherick and Arledge divided up their NCAA college football sponsor list. They then telephoned their sponsors and said in so many words, "Advertise on our new sports show coming up in April, or forget about buying commercials on NCAA college football this fall." The two persuaded enough sponsors to advertise on the broadcasts, though it took them to the last day of a deadline imposed by ABC's programming operations to do it.
Wide World of Sports – an anthology series featuring a different sporting event each broadcast, which premiered on the network on April 29, 1961[7][8] – suited Scherick's plans exactly. By exploiting the speed of jet transportation and flexibility of videotape, Scherick was able to undercut NBC and CBS's advantages in broadcasting live sporting events. In that era, with communications nowhere near as universal as they are in the present day, ABC was able to safely record events on videotape for later broadcast without worrying about an audience finding out the results. Arledge, his colleague Chuck Howard, and Jim McKay (who left CBS for this opportunity) made up the show on a week-by-week basis during the first year of Wide World's run. Arledge had a genius for the dramatic storyline that unfolded in the course of a game or event. McKay's honest curiosity and reporter's bluntness gave the show an emotional appeal which attracted viewers who might not have otherwise watched a sporting event. More importantly from Arledge's perspective, Wide World of Sports allowed him to demonstrate his ability as an administrator as well as a producer.
His ability to provide prime sports content was solidified in 1964, when ABC appointed Arledge as the vice president of ABC Sports.[9] That same year, Scherick left the sports division to become ABC's vice president of programming – leaving Arledge as the top executive at ABC Sports, although he would not gain a formal title as president for four years.
In 1968, Arledge was formally appointed as president of ABC Sports. As the sports division's president for the succeeding 18 years, his job was his hobby; as he described it, it was good because he watched sports for work rather than leisure, but had a downside as he had no time left for leisure activities. He made sportsmen into stars, a trend he would later bring to the news division where he lured established anchors and correspondents such as David Brinkley and Diane Sawyer and paid unheard-of salaries, including the first million-dollar contract to Barbara Walters.[10]
Arledge personally produced all ten of ABC's Olympic Games broadcasts, created the primetime Monday Night Football and coined the famous "thrill of victory, agony of defeat" tagline first used on Wide World of Sports – although ABC insiders of that era attribute the authorship to legendary sports broadcaster Jim McKay. Over the next few years, the look of the network's sports telecasts became more intimate and entertaining as under Arledge, ABC introduced techniques such as slow motion replay, freeze frame, instant replay, split-screen, hand-held cameras, endzone cameras, underwater cameras and cameras on cranes.
As part of an agreement with the National Football League (which completed its merger with the American Football League that year), Monday Night Football debuted on ABC in September 1970,[11] which served as the NFL's premier game of the week until 2006, when Sunday Night Football, which moved to NBC that year as part of a broadcast deal that in turn saw MNF move to ESPN, took over as the league's marquee game. Although it suffered a decline in ratings toward the end of its ABC run, the program was a hit for the network; according to ABC president Leonard Goldenson, Monday Night Football helped regularly score ABC an audience share of 15%–16%.[12]
With the creation of Monday Night Football, Arledge not only anchored ABC's primetime programming, but created a national pastime. At first, nobody – including the affiliates and the advertisers – supported the idea of primetime football games at the beginning of the week. Arledge said regarding this skepticism, "But I thought there was something special about football, because there are so few games, and relatively few teams. Also, there is something about the look of a night game, with the lights bouncing off the helmets."
It was not only the lights that made watching Arledge-style football on ABC an event in itself. The games were transformed into events through the technical innovations envisioned by Arledge and through a new style of sportscaster embodied in Howard Cosell. ABC was the first network not to allow announcer approval by the league from which it was purchasing broadcast rights. Arledge said, "CBS had been the basic football network. They treated it like a religion and would almost never criticize it. But if you screwed up on Monday Night Football, Cosell would let everyone know about it." Arledge proudly pointed out that the program "changed the habits of the nation."
In 1977, Arledge's executive responsibilities at ABC were expanded, and he was made president of ABC News while remaining as head of ABC Sports.[citation needed]
In 1976, unscrupulous managing editor of The Ring, Johnny Ort, fabricated records of selected boxers, to elevate them, thereby securing them lucrative fights on the American ABC television network, as part of the United States Championship Tournament,[13] orchestrated by promoter Don King[14] to capitalize on the patriotism surrounding the United States Bicentennial and the American amateur success at the 1976 Summer Olympic Games. King's idea was to defeat the non-American boxers who held the vast majority of world titles below the heavyweight division. Keeping in line with the patriotic theme of the promotion, King held shows at "patriotic" locales—such as the United States Naval Academy in Annapolis, Maryland, as well as on an aircraft carrier stationed off Pensacola, Florida.[citation needed] Despite the above, the 1977 Ring Record Book contained the fictitious additions to the records of the boxers in question and were never taken out of their records of the boxers. Those dubious bouts would continue to appear in subsequent Ring Record Book editions.
The Ring Record magazine scandal was uncovered by boxing writer Malcolm "Flash" Gordon and ABC staffer Alex Wallau. After Gordon and Wallau's evidence was presented to ABC executive Roone Arledge the United States Championship tournament was cancelled. Despite being hoodwinked and manipulated by Don King, in 1977 ABC made Arledge president of the then low-rated network news division, all while Arledge retained control of the Sports Division. The ABC Ring Scandal would lead to the eventual resignation of New York State Boxing Commissioner James Farley Jr., who had lent his name to the Championship fights[13] and who was the son of former New York State Athletic Commissioner and former Postmaster General James Aloysius Farley, who had died one year prior to the scandal. Farley Jr., had accepted a hotel room which had been furnished by King. This was used by David W. Burke[15] who at that time was a secretary of Governor Hugh Carey, to force Farley Jr.'s eventual resignation form the New York State Athletic commission.[16] In August 1977 Mr. Arledge announced the appointment of David W. Burke, as his new assistant for administration, with the title of vice president. Mr. Burke helped develop programs including This Week with David Brinkley and Nightline, and had no prior television or journalism experience prior to his hiring by Arledge.[17] No formal charges of impropriety were ever filed against Farley Jr.. The following year the Boxing Writers Association dedicated their highest honor, the "James A. Farley Award", after Farley Sr., for honesty and integrity in the sport of boxing.
The seeds of its eventual integration with ESPN occurred when ABC acquired a controlling interest in ESPN from Getty Oil in 1984. One year later, Capital Cities Communications purchased ABC for US$3.5 billion. Although some ESPN sportscasters such as John Saunders and Dick Vitale began to also appear on ABC Sports telecasts and shared some sports content (particularly the USFL), ESPN and ABC Sports continued to operate as separate entities.
After The Walt Disney Company bought Capital Cities/ABC in 1996, Disney started to slowly integrate ESPN and ABC Sports. ESPN personalities like Chris Berman, Mike Tirico and Brad Nessler also began working on ABC Sports broadcasts. In 1998, ESPN adopted the graphics and music package used by ABC Sports for Monday Night Football for the network's Sunday Night Football broadcasts. ESPN graphics were also utilized on ABC's motorsports telecasts, including IndyCar and NASCAR events, during this period.
That same year, ESPN signed a five-year contract to televise National Hockey League (NHL) games, whereby the cable network essentially purchased time on ABC to air selected NHL games on the broadcast network. This was noted in copyright tags at the conclusion of the telecasts (i.e., "The preceding program has been paid for by ESPN, Inc."). ESPN later signed a similar television rights contract with the National Basketball Association (NBA) in 2002, allowing it to produce and broadcast NBA games on ABC under a similar time buy arrangement on the broadcast network.[18]
Between 2000 and 2002, many ABC Sports programs utilized graphics almost identical to those used on ESPN. One notable exception was Monday Night Football, which switched to a different graphics package as part of then-new producer Don Ohlmeyer's attempt to provide some renewed vigor into those telecasts. Subsequently, ABC changed graphics packages each fall from 2002 to 2005, while ESPN's basically remained consistent.
Meanwhile, Disney continued to consolidate the corporate structure of ESPN and ABC Sports. Steve Bornstein was given the title as president of both ESPN and ABC Sports in 1996. The sales, marketing, and production departments of both divisions were eventually merged. As a result, ESPN uses some union production crews for its coverage (as the networks normally do), whereas non-union personnel are quite common in cable sports broadcasting.
In August 2006, in the wake of the moves of Monday Night Football to ESPN and Sunday Night Football to NBC, it was announced that ABC Sports would be totally integrated into ESPN,[19] incorporating the graphics and music used by the cable channel and its related television properties, and production staff. The brand integration does not directly affect whether the ESPN cable channel or ABC carries a particular event, as in most cases this is governed by contracts with the applicable league or organization. Perhaps confusingly, this means that some events are broadcast with ESPN branding during ABC coverage, even though another channel owns the cable rights. For example, TNT held the cable television rights to the British Open from 2003 to 2009 (with ABC carrying the tournament's weekend coverage); in addition, from 2009 to 2018, ABC had shared the rights to IndyCar Series with NBCSN. IndyCar fans who have criticized ESPN on ABC's race broadcasts have used "Always Bad Coverage" as a derisive backronym pertaining to the quality of the telecasts.[20] On the other hand, ESPN airs Major League Baseball games; however, ABC does not as Fox holds the broadcast television rights to the league's game telecasts. ABC would later air MLB postseason games in 2020 as part of the 2020 Wild Card Series. ABC would also air Sunday Night Baseball on August 8, 2021 between the Chicago White Sox and Chicago Cubs. This would be the first exclusive regular season telecast of Major League Baseball on ABC since 1989.
The last live sporting event televised under the ABC Sports banner was the United States Championship Game in the Little League World Series on Saturday, August 26, 2006 (ABC was slated to carry the Little League World Series Championship Game on Sunday, August 27, however rain forced the postponement of the game to the following Monday, August 28, with that game subsequently airing on ESPN2). The changeover took effect the following weekend to coincide with the start of the college football season, with NBA, IndyCar Series and NASCAR coverage eventually following suit.
However, ABC used a separate graphics package (incorporating the network's own logo) during its coverage of the final round of the Scripps National Spelling Bee, which were similar to the older-styled ESPN graphics but with a yellow base. In 2008, though, it utilized the newer yellow and red ESPN graphics which had been used on other recent telecasts, but with the ABC logo. These graphics were used through 2010. In 2011, the Bee was moved off of network TV and the telecast began to be produced by Scripps Television, which uses its own graphics.
As ESPN has signed new contracts with various conferences to produce college football coverage, the network has begun branding its coverage of select conferences to which it has rights. This branding was first seen on SEC broadcasts in 2011, which became the "SEC on ESPN". ACC broadcasts followed suit in 2012 becoming the "ACC on ESPN". Despite the fact that ACC games also air on ABC, the games remain branded as the "ACC on ESPN" regardless of network. In 2016, a new contract brought conference branding to Big Ten telecasts as well, which air on both ESPN and ABC. While Big Ten games that air on ESPN cable channels are branded as the "Big Ten on ESPN", games airing on ABC are now branded as the "Big Ten on ABC". The next year, in 2017, the Pac-12 Conference began branding their games under the title, "Pac-12 on ESPN". While the program is still officially part of ESPN College Football which is reflected when talent appears on screen, the Big Ten on ABC logo and branding is used for intro, program IDs, and replay wipes. This is the first time any regularly scheduled sporting event outside of the National Spelling Bee has carried any ABC branding since 2006.
Also starting with Saturday Primetime in 2017, live NBA game action no longer shows the ESPN identification on screen. Previously under ESPN on ABC (since 2006–07), the ESPN logo was part of the score banner, while the ABC logo was separately floating on the right side of the screen, remaining on screen during replay