G.I. Joe: A Real American Hero is a 1989–1992 half-hour American animated television series based on the toyline from Hasbro. The series was produced by DIC Enterprises.[1]
"Narrator: G.I. Joe, America's top secret mobile strike force team. [YO JOE!] Narrator: The mission: to defend freedom. [YO JOE!] Narrator: The threat: Cobra, an evil organization bent on world conquest. [YO JOE!] Narrator: The battle cry. [YO JOE!]
- opening intro from the DiC season.
The series debuted in 1989, with a five-part mini-series titled Operation: Dragonfire, in which Cobra Commander is returned to human form.[2] The regular series began in 1990, lasting for two seasons and 44 episodes.[3] The series continued the original G.I. Joe animated series produced by Sunbow Productions and Marvel Productions that ran in syndication from 1985 to 1986.
In order to cut production costs for the original animated series, Hasbro dropped Sunbow and contracted DiC to continue the series. Story editor Buzz Dixon explained in an interview: "Hasbro had been funding G.I. Joe out of their own pocket; they got a ridiculous deal from DiC to take over the series and they pretty much let them."[4]
The DiC series is a continuation of the Sunbow show, though it chose to focus primarily on new characters of the period. Hawk was retained as G.I. Joe commander, and at times shared his duties with Sgt. Slaughter as head of the G.I. Joe Team. Captain Grid-Iron was given field commander duties in Season 1, with Duke regaining his old position and appearing more often in Season 2. Storm Shadow was also now a member of G.I. Joe, as action figures of the character had been sold as a Joe rather than a Cobra since 1988, keeping in line with the story of the comics, where he had abandoned Cobra in 1986–87.
The first season centered almost exclusively on the 1990 Joes; meanwhile, Cobra, having a less extensive cast, was augmented by select characters from 1989 and the yet-to-be-released 1991 figures. This new ensemble had a much wider variety of Cobra forces, with viewers being introduced to the Night Creepers and many different forms of Vipers. One of the more noticeable changes to Cobra is that Destro has returned now wearing a gold mask (instead of silver) and wears a uniform with a shoulder gauntlet. Arthur Burghardt did not return to reprise the Destro voice role, thus Destro's voice was one of several acted by Maurice LaMarche.
The first season of the DiC series was mainly standalone episodes that focused on establishing new team members and plots. After the "Operation Dragonfire" miniseries, the DiC show lowered the animation budget and began a series of two part episodes, which often told a deeper story involving more dramatic life and death situations for the Joes. The theme song called "Got to get tough... Yo Joe!"[5][6] and underscore for both seasons were provided by Stephen James Taylor.
Also a casualty of the animation company changeover was the extensive voice cast Sunbow employed, which largely consisted of voice actors employed by West Coast American companies. Because the DiC series was produced in Canada, an almost entirely new cast was assembled. Only a few actors from the Sunbow series returned for the DIC series; Sgt. Slaughter, Chris Latta (the voice of Cobra Commander), Ed Gilbert (Hawk), Jerry Houser (Sci-Fi) and Morgan Lofting (Baroness). With Season 2, Chris Latta was the only voice actor to return, and the Baroness and Hawk were recast with new voices.[4]
After the events of G.I. Joe: The Movie, Cobra has fallen into disarray, with Storm Shadow, Zartan, Doctor Mindbender, Tomax and Xamot abandoning the group and the remaining subleaders having grown exasperated with the blowhard Serpentor. As a result, Baroness restores Cobra Commander to a humanoid form; deposing Serpentor, Cobra Commander takes the reins once more. With that, Cobra renews its offensive against G.I. Joe, now consisting of a new generation of Joes led by Sgt. Slaughter and Hawk. Gnawgahyde and Metal-Head serve as Cobra Commander's main lackeys, with Destro and Baroness taking less part in field operations.
Select episodes of the series were released on VHS. The first tape, "Revenge of the Pharaoh", was released in 1990 by Hasbro packaged with an action figure of G.I. Joe member Rapid-Fire, who was named after DiC executive Robby London.[8] Buena Vista Home Video later distributed a series of three VHS tapes in 1992, each containing a single episode.[9]
After releasing the entire Sunbow series on DVD, Shout! Factory and Vivendi Entertainment subsequently released the entire DiC series. G.I. Joe: A Real American Hero Series 2, Season 1 was released on January 10, 2012,[10] and Season 2 was released on July 10, 2012.[11]