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Now Tour (Shania Twain)

The Now Tour was the fourth headlining concert tour by Canadian recording artist Shania Twain, in support of her fifth studio album Now (2017). The tour began on May 3, 2018, in Tacoma, and was initially scheduled to conclude in Las Vegas on August 4, 2018[1][2] but was later extended to conclude in Dunedin on December 22, 2018. The tour marks Twain's first since 2015's Rock This Country Tour, which, at the time, Twain announced would be her final run out on the road.[3]

Background

During an interview with ET Canada, on June 29, 2017, Twain stated that she had a change of heart and was ready to hit the road again to support her upcoming album, Now, stating "Now that I've got new music, I'm really motivated to do that music live".[4]

On August 16, 2017, while appearing on The Tonight Show, host Jimmy Fallon announced that Twain will be embarking on the Now Tour in 2018. The following day on August 17, 2017, Twain confirmed that she will be going on tour to support her upcoming album Now, through social media with tickets going on sale the following week.[5][6]

Following on from various promotional appearances for Now in the UK, including an exclusive set at Radio 2 Live in Hyde Park,[7] Twain announced the UK/Ireland dates on September 20, 2017. Revealing her excitement over her tour news, Shania said, "It's time to get back out there and give the music a chance to live a life!" Tickets for shows in Dublin and Belfast sold out within minutes, prompting Twain to add a second Dublin show.[8] Additional dates for both Glasgow and London were announced after tickets for the initial dates quickly sold out.[9] Due to demand, extra dates were added for Brisbane, Melbourne, Sydney and Auckland.[10] An additional concert for New Zealand was added for December 22 in Dunedin after the first two in Auckland sold out.[11]

On February 26, 2018, she was announced as headliner for the Festa do Peão de Barretos, her first concert in Brazil.[12] Negotiations for this to happen took over 20 years and Twain was paid over 1.1 million to perform for 55,000 fans who came from multiple countries of South America.[13]

At the end of 2018, the tour placed at number 34 on Pollstar's "2018 Year-End Top 100 Worldwide Tours" list, estimating that it grossed $51.5 million and that 596,972 people attended throughout the year.[14] In July 2019, Pollstar ranked the tour on number 69 at the Mid Year Top 100 Worldwide Tours 2019 with $8.5 million and 74,533 of tickets sold in 7 shows.[15]

Overall according to Pollstar, the tour grossed $60 million in 59 dates for a total attendance of 671,505 people in an average of 11,381 fans per concert paying $100.40 for each ticket. According to Touring Data, which combines published and non-published boxscores in Pollstar and Billboard magazine, the tour had an estimated gross of $76 million in 76 dates and 860,000 tickets sold worldwide.

The tour is the best-selling tour for a country female artist in 2018 and the seventh best-selling for a female artist overall in the same year.[14] The Now Tour helped secure Twain's place as the second highest-grossing country female artist in the decade with over $190 million collected, only behind Taylor Swift.

Critical reception

The tour opened to positive critical reception. Fish Griwkowsky of the Edmonton Journal called the tour Twain's best,[16] while Matt Olsen of the StarPhoenix complimented the show saying it was "filled with extravagance and punctuated with genuine emotion".[17]

Opening acts

On April 11, 2018, Swiss singer Bastian Baker confirmed he would be the opening act for all of the tour's 77 dates. Baker previously opened for Twain on the final two dates of her 2015 Rock This Country Tour.[18]

The Shires joined Twain and Baker for the UK and Ireland dates.[19][non-primary source needed]

Set list

This set list is representative of the show on May 3, 2018, at Tacoma Dome in Tacoma, Washington. It is not representative of all concerts for the duration of the tour.[citation needed]

  1. "Life's About to Get Good"
  2. "Come on Over"
  3. "Up!"
  4. "Poor Me"
  5. "Don't Be Stupid (You Know I Love You)"
  6. "That Don't Impress Me Much"
  7. "Let's Kiss and Make Up"
  8. "Any Man of Mine"
  9. "Whose Bed Have Your Boots Been Under?"
  10. "Honey, I'm Home"
  11. "I'm Alright"
  12. "Soldier"
  13. "You're Still the One"
  14. "More Fun"
  15. "The Woman in Me (Needs the Man in You)" (Video Interlude) (contains elements of "You Win My Love", "Don't!" and "Forever and for Always")
  16. "From This Moment On"
  17. "I'm Gonna Getcha Good!"
  18. "Party for Two"
  19. "Swingin' with My Eyes Closed"
  20. "(If You're Not in It for Love) I'm Outta Here!"
  21. "Man! I Feel Like a Woman!"
  22. "Rock This Country!"

Additional Notes

Shows

References

  1. ^ "Now Tour". Shania Twain's website. August 17, 2017. Retrieved August 17, 2017.
  2. ^ "Shania Twain announces extensive Now tour for 2018". Retrieved August 17, 2017.
  3. ^ a b "Shania Twain Announces Headlining 2018 Now Tour". Rolling Stone. Retrieved August 17, 2017.
  4. ^ Reid, Will (June 29, 2017). "Shania Twain Confirms She'll Tour Again: 'I Had More Stamina Than I Thought'". ET Canada. Archived from the original on July 1, 2017. Retrieved August 18, 2017.
  5. ^ "Shania Twain Debuts New Song, Announces 2018 Tour on 'The Tonight Show'". Billboard. Retrieved August 18, 2017.
  6. ^ @ShaniaTwain (August 16, 2017). "NORTH AMERICAN NOW TOUR! Pre-order the #ShaniaNOW tour bundle at to access pre-sale tickets…" (Tweet). Retrieved August 18, 2017 – via Twitter.
  7. ^ "Radio 2 Live in Hyde Park – Shania Twain". BBC Music Events. Retrieved September 20, 2017.
  8. ^ "Billy Joel announces Dublin gig; Twain adds one". RTE. October 1, 2017. Retrieved October 1, 2017.
  9. ^ "Shania Twain announces second Glasgow date on 19th September: prices and reservation". Live Arena – Concerts Infos, Music et Festivals in Europe. October 23, 2017. Archived from the original on December 19, 2017. Retrieved November 28, 2017.
  10. ^ "Shania Twain Adds 2nd Melbourne Show To Her Tour". hit network!. February 9, 2018. Archived from the original on June 12, 2018. Retrieved April 6, 2018.
  11. ^ McCabe, Steve (January 31, 2018). "Shania Twain announced Auckland and Dunedin dates for her first-ever New Zealand tour".
  12. ^ "Shania Twain fará show na Festa do Peão de Barretos 2018 em agosto". G1. February 26, 2018.
  13. ^ "Os detalhes da passagem de Shania Twain em Barretos". VEJA.com.
  14. ^ a b "2018 Year End Top 100 Worldwide Tours" (PDF). Pollstar.com. Retrieved March 24, 2022.
  15. ^ "2019 Mid-Year Top 100 Worldwide Tours" (PDF). Pollstar.com. Retrieved March 24, 2022.
  16. ^ "Review: Shania Twain's best-ever Edmonton show delightfully in the Now". Edmonton Journal. May 10, 2018. Retrieved May 13, 2018.
  17. ^ "Review: Musically and emotionally, Shania Twain gives Saskatoon a concert to remember". StarPhoenix. May 13, 2018. Retrieved May 13, 2018.
  18. ^ "News". Bastianbaker.com, Bastian Baker. Archived from the original on April 12, 2018. Retrieved April 11, 2018.
  19. ^ @theshiresuk (May 18, 2018). "So happy to announce we will be joining @ShaniaTwain on tour later this year!!! We are huge fans and are so excited…" (Tweet) – via Twitter.
  20. ^ "Shania Twain throws party for thousands at packed Vivint Arena". heraldextra.com. Retrieved July 31, 2018.[permanent dead link]
  21. ^ "Shania Twain fará show na Festa do Peão de Barretos 2018". February 26, 2018. Retrieved February 26, 2018.
  22. ^ "Os detalhes da passagem de Shania Twain em Barretos". VEJA (in Brazilian Portuguese). Retrieved January 1, 2022. ela empolgou a plateia de 55 000 pessoas que lotou a principal arena do evento.
  23. ^ "Shania Twain announces her first UK and Ireland tour in 13 years". Metro. September 20, 2017. Retrieved September 20, 2017.
  24. ^ "Shania Twain announces first Australian tour in almost two decades". Brisbane Times. January 31, 2018. Retrieved January 31, 2018.